Abhishek Dey 
Taking an eCommerce marketing course is one of the most effective ways to grow your eCommerce career. These courses will help you build a foundation of skills that you can use to further grow an online business and realise your marketing and sales goals. It is essential to understand that eCommerce is not only meant …
Shopify is literally one of the most popular ecommerce systems. Whether you’re starting a new Shopify store or looking to expand an existing one, email marketing is a must-have for you. You can enhance your email marketing return on investment (ROI) and automatically contact your present and future consumers with email marketing tools, but how …
Every retailer executes hundreds of small tasks that take up a lot of their time. When viewed individually, it might not seem like much of a waste of time. But when viewed together, it reduces productivity and growth. Research shows that instead of being focused on incremental change, retailers must focus on improvements that would …
The hardships do not stop at just the costs of attracting new prospects and you have to work hard too. It is a given that only because a consumer has decided to put some goods in their cart, it does not equate to a sale. Some customers do not go through the sales funnel as …
WooCommerce is one of the most popular eCommerce platforms worldwide. It’s a plugin for WordPress that will turn your website into a very powerful online store. So it is no surprise that Automattic, the company behind WordPress, added this successful plugin to its portfolio in May 2015. Unlike Shopify, BigCommerce, and other competitors, WooCommerce is …
Like any other component of a business, the website is an important part of grabbing customers’ journey—arguably one of the most important. Whether one has a retail shop, is thinking about opening one, or wants to stay completely digital; creating a memorable online shopping experience for customers is critical. It’s not enough to have a …
Founded in 2006, Shopify is a big name in eCommerce. In just fourteen years, it has grown from a company of two to over 3,000 employees. Shopify, as a whole, has dealt in $55 billion in sales, and 600,000 businesses use Shopify for their online stores. Shopify Plus itself hosts over 3,600 merchants currently. Shopify …
An inventory management system is the combination of technology (hardware and software) and processes and procedures that oversee the monitoring and maintenance of stocked products, whether those products are company assets, raw materials and supplies, or finished products ready to be sent to vendors or end consumers. A complete inventory management system consists of: A …
Catalog management is a dynamic process where products are organized in a specific way to ensure consistent and high-quality data across all sales channels. An online catalog provides product names, descriptions, hierarchy, price, supplier and other related details. Within those categories, granular details like color, style, pattern, neckline, sleeve, length and fit need to be …
Salesforce Commerce Cloud delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. Their enterprise retail solution is powered by a central cloud platform to drive consumer engagement across all devices, channels and geographies. The cloud platform is open and extensible, and provides retailers with …