Shopify is literally one of the most popular ecommerce systems. Whether you’re starting a new Shopify store or looking to expand an existing one, email marketing is a must-have for you.
You can enhance your email marketing return on investment (ROI) and automatically contact your present and future consumers with email marketing tools, but how can you get the most out of email marketing? Shopify, email marketing software, could be the solution.
Email marketing is a terrific approach to increase conversions, sales, and repeat business for your firm.
The cherry on top is that it’s not only inexpensive but also relatively simple to implement – especially since the great majority of your store’s emails can be automated depending on consumer behaviour.
Isn’t this a fantastic way to expand your business? Almost everyone checks their emails at least once a day. Why not take advantage of this? You can easily keep your customers updated and send automatic emails such as welcome emails and abandoned cart emails, as well as provide mobile access to clients and personalise your messages.
Of course, some email marketing platforms are better suited to Shopify than others, such as those that provide direct interfaces, allow you to send triggered emails (such as abandoned cart campaigns), and will enable you to access your shop data directly from your email marketing tool.
Benefits of Email Marketing for Ecommerce
Do you send emails to visitors to your website? If you don’t, you’re missing out on a huge opportunity to turn them into customers. By sending offers to consumers who have abandoned shopping carts or haven’t purchased in a long time, email can be utilised directly to sell.
They can also be employed in a more indirect way, such as via newsletters and useful advice, to remind people that you exist and are still relevant. Are you prepared for the finest part yet? Email marketing is low-cost, making it simple to achieve a high return on investment!
1. Use mailings to recapture unbuying consumers
There are brands and companies all over the world that have their consumers or customers that go dormant or inactive. It may happen because they have switched to other brands, they have moved on or simply, they might have forgotten about you. This is nothing unique in your case. But how do you recapture all these customers back?
You can send a reactivation email to dormant customers who haven’t opened your newsletters in the past week or so. Also, send the emails to your ex-customers who haven’t bought anything from you since the last five months.
You can use reactivation emails to see if consumers are likely to return. You know they’re there and thinking about your brand even if they don’t buy it because they opened the email. After a few reactivation emails, you might want to consider deleting inactive from your list entirely so you can focus on customers which are more likely to buy. It isn’t always true that more is better.
2. Use Segmentation to Boost Conversions
You can convert people using email marketing, and you will convert people through email marketing if you do it correctly. Focusing on segmentation is one of the most effective strategies to increase email conversions. Create segments for your list based on the client information you have. Would you like to send a tailored email to a specific geographic region or purchase pattern? Segmentation can help you do that. And, if you’ve figured out how to segment, you can create emails that look to be crafted specifically for the receiver – even if there are hundreds of them.
3. Recognizing and rewarding your valued consumers
If you are a marketer, the most important things you can do is keep clients coming back. One approach to do this is to set up an email-based automated incentive scheme. Customers who reach a certain threshold, such as a certain dollar amount or quantity of things purchased, should be rewarded. Simply put, don’t limit your incentive to discounts because they won’t have a long-term influence on your customers.
4. Empower your brand’s image
Another interesting thing you can do with email marketing is to assemble a legion of brand evangelists. Customers will be more likely to leave product reviews on your website and other social review sites if you offer incentives. This will not only improve your brand’s image but will also help you better service your customers. You’ll know exactly how to improve the customer experience if you get feedback from genuine customers who have bought from you.
5. Encourage e-commerce sales
Email may be used for more than just convincing consumers to buy something or reminding them that your company still exists. As an ecommerce provider, it is one of the most essential tools you have for keeping in touch with clients about their orders. Send tracking numbers, thank you letters, and other information through email. Don’t forget to include a request for product reviews in these emails. If you’ve done your job well, your customers will be delighted when they receive that package in the mail. This is the time to request a review or recommendation.
By the way, timely order confirmation and tracking emails contribute to a better customer experience, making customers more inclined to return and refer to your business.
The Best Shopify Email Marketing Apps for [Free]: 2021
Here’s an overview of the best Shopify email marketing programmes to provide you with an idea of what they have to offer and how much they cost.
1. Automizely Emails & Pop Up: Free Shopify Email Marketing App
Description: If you’re just getting started with Shopify, Automizley is another wonderful free tool to try. Exit popups and email marketing tools are among the features included in this programme. It is one of the best free Shopify email marketing apps.
Automizy is a game-changing email marketing automation platform that will turn you into an open rate expert. The UI is very simple and fluid to use, and the feature set is tailored to help you achieve the highest open rate and, as a result, maximise income from email campaigns.
Features:
- Easy to create high-performing email automations
- Automatically resend emails to non-openers AB Automated email testing
- Before you hit, send, improve your subject line.
- You may easily manage your subscribers.
Pricing: It is free, but to avail of more features, contact the support team.
Pro Tip: You can ask users to sign up for web push notifications if they want to.
2. Shopify Email: Free Email Marketing App from Shopify
Description:
Shopify is a website that allows you to set up your own online store.
It gives you a variety of ‘themes’ to choose from, all of which can be adjusted to match your own branding needs, and it lets you sell both physical and digital things.
One of Shopify’s main goals is to make it easy for beginners to create an online store without having the knowledge for coding or programming.
Developers, on the other hand, will like the platform’s complete access to CSS, HTML, and Liquid (Shopify’s template language).
Features:
- Pick from a variety of ready-made designs: Models that automatically draw your logo, product photographs, ratings, prices, and URLs from your shop will save you time.
- Creating, distributing, and tracking campaigns all from within Shopify, the same platform you rely on to manage and grow your business.
- Send messages from your own domain: Create brand awareness at any consumer touchpoint, starting with the inbox.
Pricing:
Until October 1, 2020, it is absolutely free. You’ll get 2,500 free emails per month after that date. If you wish to send more emails, the following 1,000 emails will cost you USD 1. Plus, compared to many other solutions, Shopify Email enables for a lot more contacts and emails per week.
Pro Tip: The app is automatically added to the Marketing section of your Shopify admin once you’ve installed it. That means faster page loads and more accessible campaign tracking and analytics, all in one place.
3. Privy ‑Pop-Ups, Email, & SMS: The Best Shopify Email Marketing Apps for Free
Description: E-commerce enterprises of all sizes rely on Privy – Pop Ups, Email, and SMS to enhance website conversion, grow their email list, and increase sales. The software, which is integrated with Shopify and Shopify+, allows you to register an account in seconds and launch your first campaign right away.
Furthermore, you may use a variety of amazing website features, such as exit-intent popups and advertisements, to help you increase your marketing list. In addition, your campaigns can be activated in a variety of ways, including the type of device visitors are using, the value in their cart, and even the page they’re on. This means you can select specific campaigns based on user behaviour and other factors.
Privy is a must-try app for everyone, with nearly 25,000 ratings and a 4.6 overall rating.
Features:
- Create eye-catching popups with simple targeting and triggers that entice people to join your mailing list.
- To recoup lost sales, send automatic abandoned cart emails.
- Welcome greetings, order follow-ups, and cart abandonment messages can all be automated.
- Display real-time dashboards to see how your campaigns are doing in terms of a variety of crucial indicators.
- Conduct automated A/B split tests to see how modest changes affect conversion rates.
Pricing:
- Installing the plan is free (free for up to 5,000 average monthly page views)
- $10/month for the Privy Text Plan
- $13/month for the Privy Email Plan
- Privy Convert: $20/month
Pro Tip: You can drive an increase in sales with email newsletters.
4. ONE+ Pop-Ups & Email Marketing: Free Shopify Email Marketing App
Description: Proof factor built the ONE+ app for direct marketing objectives. The proof factor puts merchants ahead of the competition. A professional customer success manager is available to answer all of your questions via live chat in the app. Even on mobile devices, the app has a lightning-fast page loading speed — A fast, lightweight script.
ONE+ offers over 60 professional email and popup themes. With a 99.99 percent SLA and Encryption-at-Rest, the ONE+ app was created specifically for Shopify. Over 18 Email Automation apps and 7+ SMS Automation apps are effortlessly connected with the app.
It is one of the best free email marketing apps for Shopify.
Klaviyo, Omnisend, Constant Contact, Mail Chimp, Active Campaign, and Drip ZoHo Aweber are some of the integrated apps. ONE+ includes 11 Apps that are all flawlessly merged into one to help you increase your sales.
Features:
- Before you leave, have a good time capturing and collecting emails.
- Drip campaigns and custom newsletter popups
- Split Tests, Spin to Win, Raffles, Giveaways, Discount Wheel Ultimate Special Offers
Pricing:
- Free plan for entrepreneurs
- Starting at $15 each month, this is a great way to get started.
- Small business – Starting at $29 per month.
- From $79 per month for a high-traffic shop
Pro Tip: You may entice additional Shopify users by offering a 10% discount code if they subscribe through email or SMS. Customers are enthralled by amazing deals, discounts, and prizes.
5. Klaviyo Email Marketing & SMS: Personalized Email Marketing App for Shopify
Description: Klaviyo is an email marketing service tailored to e-Commerce businesses. As a result, it’s an excellent solution for any Shopify store owner. Klaviyo allows you to develop sign-up forms and effortlessly link them with your Shopify store. It syncs consumer data automatically so you can follow up with personalised shopping and product recommendations at the correct time.
You can effortlessly incorporate products into any of your email campaigns. Their email builder tool has a drag-and-drop interface that makes it simple to integrate different blocks into your email campaigns and automation. Klaviyo also allows you to target your Facebook advertising campaigns with segments.
Klaviyo’s automated workflows and segmentation are robust, and the email templates are current. You can create automation from the ground up or use a prebuilt automation workflow to save time. Furthermore, Klaviyo makes it simple to observe how much each consumer spent and apply data science to estimate when they would buy again.
Features:
- Two way messaging
- AB testing
- Contact management
- Customizable templates
- Multi-channel marketing
- Template management
- Social media integrations
- Third-party integrations
- Reporting and Statistics
- Reporting and Analytics
- Activity dashboard
Pricing:
Klaviyo has different pricing levels for email, SMS, and a combination of both email and SMS. Enter the number of subscribers you presently have to calculate the cost. The following is a breakdown of their email strategies:
Free tier – they do provide a free tier that allows you to have 250 contacts and send over five hundred emails.
Paid Plan: If you have over two hundred and fifty contacts, you can send unlimited emails for $20 per month. Email and chat support are included in the paid plan. The more subscribers you have, the higher the price.
Pro Tip: Detailed Customer profiles, allowing you to see their purchase history and forecast future purchases.
6. Seguno Email Marketing: Best Shopify Email Marketing App
Description: When you’re running a small business or even a solopreneur, your time is your most valuable asset. Many email marketing software might actually slow you down, but Seguno was created to help you save time.
Many excellent qualities might assist you in generating interest among your target audiences. For example, the software allows you to send out coming-soon emails to build excitement for upcoming product launches. You can also send discount reminders to customers to help them save money while increasing sales during peak seasons. Seguno also gives detailed information that allows business owners to design more effective tactics for future sales.
Features:
- In the Shopify app, you can create and manage email marketing campaigns.
- Help to reduce the number of abandoned shopping carts
- Automatically provide prebuilt touchpoints
- Include unique codes in your emails.
- Allow dynamic recommendations to be collected.
Pricing: There is a free plan, and the paid plan is from $10 per month.
Pro Tip: Using unique codes: Special coupon codes enable you to customise your adverts even further and increase your profits. A specific code can be included in any email.
7. Omnisend Email Marketing & SMS: Best Email Marketing Automation App for Shopify
Description: Omnisend is another email marketing service that caters to e-Commerce companies. As a result, it’s an excellent option for Shopify store owners. You may construct automation based on your customers’ slightest activities, much like with Drip. Email, SMS, and multi-channel marketing can all be combined.
Omnisend features an easy-to-use drag-and-drop editor for creating email campaigns, as well as a Shopify integration. You may use Omnisend to sync your Shopify customer data and segment your list to send targeted messages at the perfect moment. Sending WhatsApp messages, gift boxes, scratch cards, and other incentives are just a few of the prominent features.
Features:
- Basic Reporting
- Web Analytics
- Data quality management
- Segmentation
- Marketing lead database
- Online behaviour tracking
- Automated email responses
- ROI Analytics
- Revenue analytics
- Landing pages and forms
- Mobile optimized
Pricing:
Omnisend has four different pricing options. The users can pay monthly or each year annually, with annual plans offering a discount. The cost is calculated based on the amount of email subscribers you have.
Free — You can send up to 15000 emails every month with the Free plan. Email marketing, sign-up forms, and basic reports are all included.
Standard — The Standard package adds email automations, SMS campaigns and automation, audience segmentation, and 24/7 support to the free plan. This package costs $16 per month for 500 users.
Pro – this plan adds push alerts, Facebook retargeting, Google custom audience matching, comprehensive reporting, and priority support to the Standard plan. This package costs $99 per month for 500 customers.
Enterprise – The Enterprise package is the only one that allows you to send and receive limitless emails. All of the above services are included, as well as Facebook Messenger, WhatsApp, a dedicated account manager, account migration, and deliverability assistance. For a personalised quote, you’ll need to contact their sales department.
Pro Tip: You may effortlessly include items from your store in your emails.
8. AVADA: SMS, Email Marketing: Free Shopify Email Marketing App
Description: AVADA Email Marketing for Shopify is the most exceptional and cost-effective solution among several Shopify email marketing apps for any merchant looking to convert customers and develop long-term client connections. AVADA Email Marketing was created to optimise Abandoned Cart campaigns by following up with your prospects and promptly reminding them to complete their purchase.
AVADA Email Marketing is straightforward to use for even inexperienced users, thanks to its user-friendly and intuitive layout. For those who don’t know how to design, the app provides ready-to-use email templates that can save admins a lot of time and work.
Furthermore, you can effortlessly manage your contacts using data synchronised from your Shopify site. You’ll receive the best results if you segment them and target certain audiences for your emails. The app, in particular, has a free plan as well as a 14-day free trial, so give it a try today!
Features:
- With Abandoned Cart, you can make up for lost sales. Automated email
- When someone establishes an account on your website, send a welcome email series. When someone unsubscribes, follow up with tempting offers to get them back.
- Customers should receive orders, shipping, and return confirmation emails.
- Encourage first-time purchasers to buy additional related products or higher-end items by sending cross-sell and upsell communications.
- Use segmentation functions to send emails to the right people.
- Provide email templates that are ready to use.
- To easily collect emails, use a newsletter popup or a spin to win a game.
- Advanced reports can be used to track ROI.
- Customer data is automatically synced.
- Emails that are duplicates
- Create emails quickly and easily without any technical or design knowledge.
Pricing: There is a free plan, and the Pro plan starts from $9 per month
Pro Tip: You don’t need any technical or creative abilities to create emails right away. Simply drag & drop different items into your email content (include coupons, social buttons, etc.)
9. SM: Email Marketing & Pop-Ups: Best Newsletter Marketing App for Shopify
Description: SmartrMail is a cloud-based email marketing platform that helps eCommerce businesses measure revenues and segment customers. Mailing list administration, subscriber database, workflows, suggestion emails, and predefined templates are all included in the solution.
SmartrMail uses consumer purchase data and surfing behaviour to send tailored emails that are sent automatically. The built-in algorithms in the recommendation engine predict individual products based on client preferences. Teams may use the newsletter tool to produce newsletters that contain product photographs, descriptions, prices, and links.
Managers may set up automatic workflows for abandoned cart delivery, welcome emails, win-back campaigns, and post-purchase emails using this system. Marketers may use the system to generate mobile-friendly email templates with custom colours, headers, and footers.
SmartrMail works with Shopify, BigCommerce, WooCommerce, and Neto, among other eCommerce systems. This solution allows team members to separate eCommerce store lists by purchased products or collections, total spend, email interaction, and more. Users can track orders and revenue using the reporting feature.
Features:
- Get more sales in minutes with ready-to-use email automations.
- Create automations quickly and easily.
- Use Automation Templates to Get Started Right Away
- With faster newsletters, you may save time on design.
- Email Templates that are Professional and Customizable
- Beautiful Popups Help You Grow Faster
- Machine Learning Powered Smart Segmentation
- An email marketing plan is available for free.
- Support for Shopify Email Marketing Migration
Pricing:
- A free trial is available
- The basic package costs $29 per month.
- Advanced plan: $99/month (beginning at $99/month)
- Starting at $1999 per month for the Enterprise package.
Pro Tip: Email programme with a lot of features. Everything you need to build your business with a complete Shopify email marketing solution. Newsletters, automation, pop ups, and more are all available.
10. AC Email Marketing Automation: Best Automated Email Marketing App for Shopify
Description: ActiveCampaign takes pride in providing all of the tools you’ll need to automate your whole client experience. Email marketing automation, customer scoring, conditional email content, and more features are available.
It has a deep data integration with Shopify, so your customers’ information is synced with ActiveCampaign right away. In your store, you can quickly view their previous actions and use that information to segment your list and develop automation. ActiveCampaign also interfaces with your website, allowing you to deliver campaigns to clients that visit your site again.
Features:
- Basic Reporting
- Web Analytics
- Segmentation
- Lead nurturing
- Online Behaviour tracking
- Automated alerts and tasks
- Web push notifications
- Dynamic content
- Data quality management
Pricing:
ActiveCampaign has four distinct pricing options to choose from. You also get a fourteen-day free trial package. The users can pay monthly or annually. The cost is determined on the number of subscribers.
Unlimited sending, email marketing automation, chat and email support, and up to three users are included in the Lite package. This package costs $15 per month, paid annually, for 500 customers.
Plus – in addition to everything included in the Lite plan, the Plus plan includes Facebook custom audiences, lead and contact scoring, SMS marketing, dynamic content, and up to 25 users. This package costs $70 per month for 500 customers.
Professional — everything from the Plus plan is included in this level. Predictive sending and content, customer attribution and path to purchase, site messaging, split automation, one-on-one training sessions, and email marketing consultations are just a few of the other capabilities. This package costs $159 per month for 500 customers.
Enterprise – this plan adds a dedicated account manager, a custom email domain, free social data for your subscribers, and unlimited users to the preceding features. For 500 customers, the cost is $279 per month.
Pro Tip: You can use automated email responses to generate faster queries.
11. Email Marketing by CM Commerce: Free Email Marketing App for Shopify
Description: Campaign Monitor has been in existence for quite some time. They provide simple tools and automation to help you engage and nurture your subscribers. Their Shopify integration is simple to set up. Campaign Monitor includes an email builder with drag-and-drop functionality as well as pre-made email templates. You can send transactional emails as well as email marketing campaigns.
Shopify data syncs with Campaign Monitor, allowing you to segment your list and create automation that delivers targeted emails. You may also use actions and more timely communications to construct effective customer journeys.
Features:
- Autoresponders
- Dynamic content
- Subscriber management
- Reporting
- Analytics
- Template management
- WYSIWYG Editor
- List management
- Mobile Optimized emails
- Drip campaigns
- Subscriber management
- CAN-SPAM compliance
Pricing:
The Campaign Monitor has four different pricing options. The users can pay each month, and the price is determined by the number of members in your account.
Campaign Monitor is a free plan that you can use to try out their service. You can send an email campaign to 5 subscribers using the free email templates.
Basic – The Basic plan comes with all of the essential marketing tools and allows you to send up to 2500 emails each month. You’ll also have access to a suite of insight analytics and basic marketing automation. For 500 users, this plan costs $9 per month.
Unlimited – this plan includes everything in the Basic plan plus the option to send an unlimited number of emails. Time zone email sending, countdown timers, limitless spam testing, and advanced marketing automation are all included. For 500 subscribers, you’ll pay $29 per month.
Premier – In addition to the above capabilities, the Premier account provides:
- Priority email and phone assistance.
- Prebuilt engagement segments.
- Advanced link tracking.
- Send-time optimization.
- The ability to lock particular portions of the email builder.
You’ll pay $149 a month if you have 500 subscribers.
Pro Tip: Not all Shopify, email marketing services offer time zone delivery and send-time optimization, which is a wonderful feature.
Getting Started with Shopify Email Marketing: Pro Tips
This year’s major spending adjustments will go towards brands that provide the most satisfactory online experience. Ensure that your online strategies are recognised, remembered, and trusted by new and loyal customers, whether it’s exposing your brand to prospect audiences, using insights to tailor to needs, or implementing gamification, personalization, and retargeting strategies to increase customer sense of value. Have your company’s values recognised, and you’ll come out on top and stand out from the crowd. Get set for an epic finish to this year, and set yourself up for a successful 2021 and beyond.
Roundup
Here’s hoping you have gained some knowledge on which platform is the best email marketing provider for Shopify after reading this article! Just choose a platform and begin generating your email campaigns!
So users, have you ever used any of these email apps before? If so, please share your ideas in the comments section below. Good luck with your emailing!