Best Amazon PPC Automation Software for Online Sellers

Amazon’s Pay-Per-Click (PPC) advertising platform is regarded as one of the best tools available to its sellers in an attempt to enhance the visibility of a product, draw more clients to the product and sell more of the products. At the same time, running PPC campaigns on Amazon is not the easiest of tasks as it can be time-consuming and daunting, especially with an expanding range of items. This is where the Amazon PPC management tools come in handy. These tools help sellers with their PPC automation software by automating key features which in turn saves them time, improves their bids and ensures that the PPC campaigns are more profitable.

In this article, we will discuss the relevance of automating Amazon PPC, what you should look out for in such automation tools, and how they can change the way you advertise with this platform.

What is Amazon PPC?

Amazon PPC is an advertising model that allows sellers to bid on keywords so their products would be featured in the search results of the Amazon pages or on product details pages with the seller’s products. They are charged for using such advertisements every time a product’s customer clicks on the advertisement (this is where the term Pay-per-click came from). Pay-per-click advertising revolves around three such campaigns namely:

• Sponsored Products: These ads appear in search results and on product detail pages.
• Sponsored Brands: These ads showcase a brand and its products, appearing at the top of search results.
• Sponsored Display: These ads allow sellers to target customers on and off Amazon.

PPC advertising on Amazon enables sellers to compete for relevant keywords for their products but there are challenges like users searching those keywords and featuring their products.Without optimization of bids, performance metrics, and other modifications PPC can become quite tiresome for the sellers who own a wide array of products. Automation tools can solve this problem.

Why Use PPC Automation Software?

It is imperative that the PPC campaigns are monitored consistently for maximum returns. However, manually doing so is a cumbersome task since it requires campaign modification, new target opportunities, and analyzing campaign metrics where several keywords and ad groups are being used.

Here are a few key reasons why Amazon PPC automation software is a game-changer:

• Time Efficiency: Automation tools can reduce the amount of time that would be spent on modifying keywords and changing bidding settings. Such tools could automate a lot of mundane work thus allowing the owner to dedicate their time and effort towards the practical side of the business.
• Improved Performance: It is worth noting that Automation tools will analyze your PPC and apply required changes when necessary depending on performance indicators, competitor PPCs, and trending markets. Thus, you will be able to use only the performing ads while also guaranteeing the optimacy of your campaigns.
• Cost Management: PPC can be automatic and this means rules can be specifically established so that your ad does not go bankrupt. There are tools to assist with bidding, selecting the target audience, and strategizing so that unproductive spending does not occur on campaigns while improving the CPC and ROAS.
• Data-Driven Decisions: Automated tools can track a wealth of data, including keyword performance, click-through rates (CTR), conversion rates, and cost-per-conversion. That wide dataset allows the development of various new tools which can be later implemented for targeting and enhancing ad results.

Key Features to Look for in Amazon PPC Automation Tools

When selecting an Amazon PPC automation software tool, it's important to evaluate several features that will provide the most value for your campaigns. Below are some key features to consider:

• Bid Management Automation; For PPC automation tools, one of the key features is adjusting bids based on a wide range of factors: performance, the level of competition, and the budget allocated for campaigns. The same tools are able to increase the bid on successful keywords while reducing the bid on non-converting ones, saving expenses for the ad.
• Keyword Discovery and Targeting: Automation also enables finding new keywords via customer and competitor search analytics. Besides, these tools enable the clustering of identical keywords and pursuing them as a campaign for the most relevant searches of your products.
• Campaign Optimization: Understanding how to optimize a PPC campaign for success is at the heart of the matter. When it comes to sculpting the banner ads, Automation tools help to edit and tweak how ads perform. These tools are capable of ad targeting, keyword bid, placement strategy and other so the campaigns grow and improve with the feedback over time.
• Budget Control and Cost Management: Setting a budget and keeping expenditure in check is the highlight of every PPC campaign. Automation tools help merchants set a daily, weekly or monthly budget for their ad campaigns so that they do not cross the limits and are always within the finances they plan for. They can also help manage the bids in accordance to the budget to get the best ROI on an ad.
• Reporting and Analytics: Having a great reporting prowess is crucial to understanding the result of your PPC ads. The vendors offering automation tools have automation tools as a service that give real time reports via dashboards that report clicks, impressions, conversions, CTRs and ROAS. This information assists you in finding what is working, and what isn’t and strategize your ads accordingly.
• A/B Testing: A/B testing or split testing is crucial for the PPC campaigns to be acceptable within e-commerce platforms. It allows the sellers to run several ad versions, keyword phrases and bid tactics to see which acts best for them. A/B tests can be conducted using Automation tools that do it without any manual intervention thus helping you refine your campaigns and garner more conversions.
• Competitor Analysis: There are tools that can assist you in keeping an eye on your competitors as you try to track their PPC strategies. As you look at how your competitors place their ads, what keywords they choose and what bids they make, you will note areas that need improvement in your campaigns.