Summary
MerchantWords is one of the top keyword research tools designed to help Amazon sellers discover high-performing keywords and improve their product listings. It provides valuable insights into search terms that customers are using on Amazon, enabling sellers to optimize their listings for better visibility and increased sales. In this review, we will cover the features, services, how to sign up, pricing details, geos served, and much more about MerchantWords.
Key Features and Capabilities
Key Features and Capabilities of MerchantWords are
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Keyword Research for Amazon:
MerchantWords helps sellers discover the most relevant and high-volume keywords that customers are searching for on Amazon, allowing you to optimize your listings and ads accordingly. -
Search Volume Estimates:
Get insights into the search volume for specific keywords, so you know how often shoppers are searching for particular products. -
Market Insights:
Analyze your competition, and understand what keywords other sellers in your niche are using to get ahead of the competition. -
Global Marketplaces:
MerchantWords provides keyword data for Amazon marketplaces around the world, allowing you to optimize your listings for different regions. -
Reverse ASIN Lookup:
Find out what keywords your competitors are ranking for by using the Reverse ASIN lookup feature. This helps sellers uncover potential keyword opportunities by analyzing competitor listings. -
Historical Keyword Data:
Track keyword trends over time with historical keyword data, so you can see how search behavior changes and adjust your strategy accordingly. -
PPC Campaign Optimization:
MerchantWords assists sellers with PPC campaigns by providing relevant keywords for targeting, which can help reduce advertising costs while increasing visibility.
Services
Services Offered by MerchantWords are
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Amazon Keyword Research:
Find the most relevant and high-traffic keywords for your products, enabling better optimization of product listings and PPC campaigns. -
Market Analysis:
Analyze competitor listings and identify keyword trends to stay ahead in your market niche. -
Global Marketplace Support:
MerchantWords provides keyword insights for multiple Amazon marketplaces, including the U.S., U.K., Canada, Germany, Japan, and more. -
Reverse ASIN Tool:
Uncover the keywords your competitors are ranking for by analyzing their ASINs. -
Historical Data:
Access historical keyword data to monitor trends and adjust your marketing strategy based on changing search behavior. -
PPC Campaign Assistance:
Use MerchantWords to optimize your Amazon PPC campaigns by finding relevant keywords and phrases for targeting.
How to Sign Up
Signing up for MerchantWords is quick and easy:
- Visit the MerchantWords website and click on the “Get Started” button.
- Create an account by entering your email and business information.
- Choose a subscription plan that fits your needs. MerchantWords offers a variety of plans tailored to different seller levels.
- Connect your Amazon account to start generating keyword insights for your products.
- Start researching keywords and optimizing your product listings using the MerchantWords dashboard.
Dashboard Overview
The MerchantWords dashboard provides an intuitive interface where sellers can access a wealth of keyword data:
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Keyword Research Tool:
Use the search bar to enter keywords and receive a detailed analysis of search volumes, keyword trends, and related terms. -
Reverse ASIN Lookup:
Enter a competitor’s ASIN to discover the keywords they’re using to rank their products. -
Search Volume Data:
Access keyword search volume data across multiple marketplaces to optimize listings for different regions. -
Historical Data:
View keyword performance over time to understand search trends and adjust your strategy accordingly. -
Competitor Analysis:
Analyze competitor listings to discover the keywords that are driving their success and use this data to improve your own listings.
Payment Details
MerchantWords offers a subscription-based pricing model, with different tiers depending on your business needs. Plans start at around $29 per month for basic keyword research, with higher-tier plans offering more in-depth data and insights.
MerchantWords pricing options include:
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Starter Plan:
Ideal for smaller sellers, priced at $29 per month, offering basic keyword research capabilities. -
Silver Plan:
For growing businesses, priced at $79 per month, providing access to global keyword research and Reverse ASIN lookup. -
Gold Plan:
For high-volume sellers, priced at $149 per month, offering advanced keyword insights, global marketplace access, and historical data. -
Platinum Plan:
For large enterprises with extensive needs, this custom plan offers the most comprehensive set of tools.
Geos Served
MerchantWords provides keyword data for the following Amazon marketplaces:
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North America:
Supports sellers on Amazon in the U.S., Canada, and Mexico, offering tailored keyword insights for each region. -
Europe:
Access keyword data for Amazon U.K., Germany, France, Italy, Spain, and more. -
Asia-Pacific:
MerchantWords supports Amazon sellers in Japan, Australia, and other Asia-Pacific markets, providing region-specific keyword data.
Conclusion
MerchantWords is an invaluable tool for Amazon sellers looking to improve their keyword strategies and boost product visibility. With its vast database of keyword data, global marketplace support, and advanced tools like Reverse ASIN lookup, MerchantWords provides sellers with the insights needed to optimize listings, improve PPC campaigns, and gain a competitive edge. Whether you’re just starting out or managing a large portfolio of products, MerchantWords offers the tools and insights necessary to succeed on Amazon.