Best Amazon Keyword Tracking Software for Ecommerce Sellers

In the cut-throat environment of amazon, it is important to invest your time understanding and monitoring how exactly your product placements are doing in search result rankings. While it is vital to use accurate keywords for your products, it is equally important to know how effective they are in terms of ranking, visibility and conversions as well. Before one falls into this pit, there are amazon keyword tracking software tools that can be utilized. These tools help sellers in determining the rank of specific keywords, their performance trends and adjust their strategies appropriately.

This article provides information on the value of keyword tracking, what are the key features of best keyword tracking tools, and how you can benefit from them to boost your Amazon sales.

What is Amazon Keyword Tracking?

Amazon keyword tracking can be best understood as analyzing specific keywords within the search engine results pages (SERP) of Amazon. And how well or poorly these specific keywords work is the metric that gets tracked. Knowing the ranking of keywords is significant for sellers as this helps them to identify their products’ positioning with respect to market queries and hence helps them evaluate their product’s coverage and the success of their keyword campaign.

This is very relevant for sellers who rely on organic traffic through Amazon’s search engine, called A9. If sellers can monitor keyword rankings and their progress closely, they will be able to optimize their descriptions, advertisements, plans, and approaches to attract more consumers.

Why is Keyword Tracking Important for Amazon Sellers?

For Amazon sellers, tracking of keywords is very crucial in a number of dimensions in the organizations. Here are some of the reasons why tracking of these keywords is so important:

• Monitoring Visibility and Rankings: The most important advantage that tracking of keywords offers is the ability for sellers to see where they rank amongst their competitors for different keywords. If your product is not ranking highly on your desired keywords, then it’s going to be difficult for you to achieve significant organic traffic thus reducing sales. This means that one will make sales, only when keyword rankings have been tracked and suitable changes made to the inventories or strategies.
• Measuring the Effectiveness of Optimization Efforts: Sellers often spend a lot of time and energy optimizing their listings for certain keywords. In this respect, keyword tracking can help sellers to evaluate if such optimization was indeed successful. By comparing earlier and present ranks, changes in sellers’ perceptions about product visibility and ranks in respect to the changes made can be observed.
• Identifying Opportunities for Growth: As such it is possible to study a search pattern and new potentials can be found by tracking keywords. For instance, if a keyword starts rising, it might mean that there is an increasing interest for a certain product or niche, which could help sellers during their adjustments in strategies.
• Improving PPC Campaigns: Sellers can also use PPC advertising to enhance the marketability of their goods. Seeing how ads are behaving in relation to PPC advertisements and organic keyword rankings is possible once keyword tracking is available to sellers. They have better Luc More of their ad expenditure and ROI with this method.
• Competitive Analysis: Knowledge of how competitors’ keywords rank can provide insights into their strategies. Marketplaces also provide links for all the keywords that the competitors of the sellers rank and on the other hand, identify what gaps are there in their keyword strategy. This data may be utilized to change prices, listings, and the product offerings structure to ensure an edge in competition.

Key Features to Look for in Amazon Keyword Tracking Software

Choosing an Amazon keyword tracking tool involves an understanding of your basic needs that would help you maximize the investment. For example, how the chosen tool addresses all aspects of the process of tracking the selected keywords and the decisions that follow.

• Accurate Ranking Data: A keyword tracker should be providing constant ranking information irrespective of the season or the high-stakes run-up to the holidays. As the rankings can change every day, it is necessary for a tool to provide regular updates.
• Search Volume and Trends: Knowing the monthly or daily search volume of certain keywords in other parts of the world is also significant in analyzing the performance of a keyword. It’s the sole responsibility of a keyword tracking tool to provide logically relevant analytics for such searches in terms of their number and seasonal importance.
• Competitor Tracking: Competitor tracking becomes an important feature for sellers who wish to keep their competition at bay. Similarly, a keyword tracker should implement mechanisms for monitoring branded products and selected keywords for competitors’ products as well, to foster market expansion.
• Multi-Keyword Tracking: Advanced keyword trackers allow users to lookup and track in bulk a range of keywords. This especially applies to sellers with several products or several listings for them that all have different keywords they are targeting optimizing for. Therefore, being able to track many keywords in one dashboard saves money and makes it more time efficient.
• Keyword Performance History: Having insight on how specific keywords worked over a period of time is beneficial to ensure trends are observed and the strategy is perfected. A keyword tracking tool ought to include historical information for keywords about their ranks, search volume and other factors necessary for sellers to evaluate their keywords history comprehensively.
• Reporting and Analytics: The functionality of a keyword tracking system should include analysis and reporting tools too. Custom reports that provide insight on keyword performance, volume, and trends over time will be useful in the optimization of the listings and the monitoring of the success of the strategies implemented.
• Integration with Amazon Seller Central:  For sellers, using keyword tracking software through the Amazon Seller Central will be a time saving opportunity. It will enable sellers to make better examination of their product listing by sourcing data straight from Amazon and enable them to enhance their ranking through using data that has direct correlation with their products.