Perpetua

Perpetua is a crucial software for online retailers like Amazon sellers, Walmart sellers, Target sellers, and Instacart sellers who seek to expand their product offerings in the marketplace through ads and expand their businesses. Perpetua provides retail media optimization software for businesses to drive ad performance and incremental growth. This software allows sellers to automate the creation, execution, and optimization of ad campaigns, saving them money and time. Here, in this review, we're going to discuss its essential features, products, and services that it offers, payment methods, and more.

Here are the major features of Perpetua software for ad campaigns:

• AI-Powered Automation: Perpetua relies on AI to optimize campaigns. This typically entails real-time optimization of bids, budgets. and targeting to enhance ROI by algorithms leaning toward maximization of performance data and market trends.

• Cross-Platform Advertising: The platform of Perpetua is compatible with multiple e-commerce platforms (Amazon, Walmart, Instacart, etc.), enabling online sellers to strategize across various advertising channels from the same interface.

• Advanced Reporting and Analytics: Perpetua uses reporting and insightful features to track such key performance metrics as advertising cost of sale (ACoS), return on ad spend (ROAS), sales, and others. The platform provides valuable insights to sellers into how a campaign is performing, and the context around this performance helps sellers to make data-driven decisions.

• Budget Management: Perpetua supports dynamic budget allocation, automatically distributing budgets across the campaigns based on their performance to maximize returns. It ensures that campaigns performing well will receive more budget while lowering the budget for campaigns that are delivering low.

• Bid Optimization: Perpetua automatically adjusts bids according to real-time data. It uses machine learning algorithms that allow the ideal bidding to be set for each product and keyword by the online sellers so that their ads are shown to the most relevant users at the lowest price.

• Targeting & Segmentation: Perpetua provides fine-grained targeting options for keyword and audience segmentation to sellers. The platform constantly refines targeting to ensure users' ads are shown to the most likely buyers for maximizing conversion rates.

• Creative Insights: Perpetua provides insights on the best-performing ad creatives to online sellers which helps them to take care of their creative assets with better engagement and conversions.
• Competitor Analysis: The platform tracks the advertising strategies of competitors, which allow sellers to assess their performance against competitors based upon pricing, bidding strategies, and overall campaign performance.

• Amazon Demand-Side Platform (DSP) Managed Service: With the help of Perpetua's Amazon DSP platform, online sellers can advance in their advertising approach. Perpetua has a full-service team that will assist sellers in planning, developing, and executing their Amazon DSP campaigns, depending on whether the seller's intent is new customer acquisition, new-to-brand conversion, engagement, or an optimization metric. It also allows sellers to create their own custom campaigns for seamless media planning.

• Amazon Marketing Cloud: With the help of the Amazon Marketing Cloud, Perpetua is delivering exclusive insights that are available to online sellers who are its clients, thus enabling them to finally gauge the complete impact of their advertising on online marketplaces. Perpetua attributes all advertising spend from the first impression through purchase and calculates brand-building strategies.
• eCommerce Business Intelligence: Perpetua offers a complete kit for the online seller as it integrates the data, custom reports, and Amazon Marketing Cloud solutions that have been built for actionable data-driven advertising. It gives access to its library of custom templates or online sellers can choose to engage with its team of business intelligence professionals to get custom reports, visualizations, and data displays.

• Ad Automation: The core product that Perpetua offers to online sellers is aimed at automating all aspects of ad campaigns, including bid adjustments, as well as budget allocation. It leverages AI to optimize ad performance across all major platforms (Amazon, Walmart, Instacart, etc.), always ensuring ads are running in their prime

• Campaign Manager: This product helps sellers to manage and optimize campaigns on various advertising platforms. Compatible with the popular e-commerce platforms Amazon, Walmart, and Instacart, Perpetua provides one interface from which sellers can manage all digital ad initiatives.

• Perpetua Insights: This product offers in-depth reporting and analytics that track the performance of advertising campaigns - particularly ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), sales, and performance analysis across campaigns in real-time.

• Bid Optimization: This powerful tool of Perpetua employs machine learning algorithms to automate bid adjustments to ensure that ads are always bid optimally to capture maximum return and minimize cost. 

• Competitor Intelligence: This product keeps a watch over the competitors-targeted ads. The competitor intelligence tools offered by Perpetua track vital elements like pricing, bidding behaviour, and ad performance to provide an edge to its sellers.
• Campaign Strategy: This tool allows sellers to create and execute data-driven campaign strategies from insights and trends in their industry or markets. It also allows for multi-channel and multi-platform cross-promotional support.

• Prior Input of Strategic Objectives: The first step requires the seller to enter the system with their strategic objectives such as growth, profitability, brand defense, and awareness.
• Advanced Automation: Then, Perpetua's ad engine automates campaign creation, execution, and optimization according to the input objectives of the seller.
• Cross-Channel Analysis : Furthermore, Perpetua provides custom, enterprise-level reports that quantify the true impact of advertising dollars spent across multiple channels and marketplaces.

To sign up to Perpetua and start using their application to optimize ad campaigns, here are the following steps:

• Visit the Perpetua Website.
• Go to the Sign-Up or Request a Demo Section.
• The next step is to fill out the registration form with the necessary details.
• Then select a plan or request a personalized demo.
• Once you have entered the above information, you will be prompted to create a password and log into your new Perpetua account. 
• After registration, a seller may also now schedule a demo, integrate e-commerce accounts, and start using the Perpetua platform for ad campaign management.

The Perpetua software dashboard is rich in features, presenting a simple interface to manage and optimize digital ads around e-commerce platforms like Amazon, Walmart, and Instacart. We will now just summarize the key elements and features that feature prominently in the Perpetua dashboard.

• The Overview/Welcome Screen: Usually, when a seller logs in, they will see an overview screen that will highlight the most crucial pieces of information constituting your campaigns, such as total advertising expenditure, sales performance, ROAS (Return on Advertising Spend), ACoS (Advertising Cost of Sale), and campaign summaries of the performance.

• Campaign Management and Optimization Tools: This is a segment where a seller will find all the active and paused campaigns listed and can take a look at the performance metrics of all the campaigns at a glance. Perpetua utilizes AI for the automatic optimization of bids and budgets. Sellers can fine-tune bid strategies, create custom rules, or modify automatic optimizations. Furthermore, sellers can be able to see and modify budgets for various campaigns by keyword, shifting funds dynamically to higher-performing campaigns.

• Analytics & Reporting: Perpetua provides an at-a-glance view of the performance of ad campaigns in real-time: sales, clicks, spending, and conversions. Sellers can create fully customizable and detailed reports that highlight specific key performance indicators, including Ad spends by campaign, sales performance by product or keyword, and performance breakdown by platform (Amazon, Walmart, etc.)

• Charts and Visualizations:  Using the dashboard, sellers are presented with charts such as line graphs, bar charts, and pie charts that reckon easily with their data and trends.
• Competitor Insights: Sellers can compare their performance against other competitors, spot trends in their ad strategy, and take note of areas where they can improve.

• Bid and Budget Optimization: The dashboard provides real-time performance data-based AI-driven recommendations for bid changes. Online sellers can accept these recommendations as is or customize them as preferred. Furthermore, this platform reallocates budgets based on campaign performance, redirecting funds to ads that yield considerable results.

• A/B testing:  The dashboard enables A/B tests on ad creatives with insights into which version works best.

• Alerts and Notifications: The dashboard includes real-time alerts that notify sellers about significant changes or opportunities in their campaigns. Sellers can set up custom alerts and receive notifications as soon as any specific criteria are met in different campaigns.
• Integrations: The dashboard eases integrations with e-commerce platforms such as Amazon, Walmart, or Instacart. Sellers can attach their eCommerce business accounts to synchronise campaign data and performance metrics.

The various plans that Perpetua offers to online sellers are as follows:

• Essentials: This plan is perfect for small-scale businesses and beginners. This plan provides most of the essential tools to the sellers and is priced at $695 per month.
• Growth: This plan includes all the essential tools required for a seller’s business growth through ad campaigning, along with tailored strategies and access to professional teams. This plan starts at $695 per month with a % of ad revenue.
• Premium: This is a custom plan designed according to the needs of a seller to boost his business in the marketplace effectively.

Along with the above-mentioned plans, a seller can request a demo for a better understanding of this platform.

Perpetua is very much dedicated to supporting Amazon, Walmart, Target, and Instacart sellers in several marketplaces across the globe, including:

• North America: It supports online sellers in the U.S. and Canadian marketplaces, by providing tools for enhancing their ad campaigns and increase profits. 
• Europe: Perpetua is available in European marketplaces, which include the UK, Germany, France, Italy, and Spain.
• Asia-Pacific: Perpetua supports online sellers in India, Japan, and Australia, giving ad-managing and ad-optimization tools specific to these markets.
• Other Global Marketplaces: Perpetua is continuously focusing on expanding its reach to other global marketplaces.

Altogether, Perpetua provides great automation powered by AI, cross-platform management, and insightful analytics that help online sellers to improve the performance of their ads and campaigns. These combined products make Perpetua all-in-one software for managing and optimizing digital ad campaigns, particularly directed toward e-commerce businesses or online sellers who want to achieve a good return on investment across different platforms.